AirPods. Someday, other brands might create a masterpiece like this too.
Another Apple love story between brand and product.
Squarespace and 1&1: a story of two stories.
Building a strong brand has never been more crucial in today’s world.
Open AI: Humanoid Ads are the new normal.
Accenture Song, the agency behind OpenAI’s ad, creates its own Super Bowl spot using SORA and ChatGPT as their “consultants”.
Human-less Resources: When HR Becomes Heartless.
Unfortunately, we decided to move forward with another candidate….
Super Bowl Pick: Uber Eats the show.
The Best Super Bowl Ad this year is a conspiracy… to bring back Storytelling.
Trump: A Branding success story.
After decades of politically dividing society, Trump has succeeded by…
Now we know the magic behind the magic formula: chlorate.
Coca-Cola pulls products from Europe due to high chlorate levels – Didn’t they know while making them?
Pick of the day: Australian Lamb.
Insights are the king, queen, and backbone of advertising.
Is your favorite brand slowly killing you?
The FDA has just confirmed that the food coloring Red Dye No. 3 causes cancer in both animals and humans.
Half of employees are facing burnout… and no one seems to care.
According to a 2024 study by BCG surveying over 10,000 employees in Australia, Canada, France, Germany, India, Japan, the UK, and the US, more than half of them report experiencing burnout.
ALDI: Another sweet (chocolate) scam.
What’s the difference between overpromising and lying? One is just a lie.
NVIDIA: The storytelling is the product.
Everybody is talking about NVIDIA, but how do they manage to generate buzz without any of those cool ads we love so much?
Volkswagen Dumb-Cars: Is this what’s driving them downhill?
Volkswagen has been on a worrying downward spiral, and its cars no longer seem smart enough to satisfy its customers.
Xmas Ads: Heaven and Hell.
Ah, the end of the year—the season when brands attempt to pull on our heartstrings with the same sugary, predictable formula.
In SORA we trust! Synthetic truth and other unimportant things.
OpenAI just publicly released SORA, its new synthetic ideologies generator, and yes, nothing will ever be the same again.
DJI. From family Drone to killing machine.
The war in Ukraine leaves us with another disturbing truth: the brand you use to film playful moments with your kids is also being used to kill people on the front lines.
The Crypto Bubblegum. 100K reasons to be afraid.
Bitcoin just hit $100,000. Should we chew the moment or wait for It to Pop?
I try to think back to the first time someone mentioned investing in the stock market or any type of asset. It wasn’t more than 10 or 15 years ago. Not because I’m young, but because…
Hey Jaguar… woke up! (Part 1)
When wokeism is your lifeline, I guess we could say you’re already dead… right?
Let’s be real—it’s no surprise when a company suddenly veers off course, turning its back on decades of carefully constructed brand values…
Liberté, Égalité...and fuck off!
According to a poll conducted by Statista in 2024, Indonesia ranked No. 1 in the World Giving Index, while France settled at No. 100.
Small pocket. Big Problem.
Innovation is still a constant in our society. We want more, we want it better, and we want it prettier. Change is, in a way, what drives us. But what happens when that drive starts to fade over time?