Now we know the magic behind the magic formula: chlorate.
Image credit: Unsplash
Coca-Cola pulls products from Europe due to high chlorate levels – Didn’t they know while making them?
No, we’re not here to say (once again) that your favorite brands are out to kill you… but seriously, what’s going on?
Was it a mistake? Nope.
Is it good for your health? Definitely not.
Is it good for the brand? Also no.
So why do brands keep pulling products off shelves because they’re harmful to people? From banned colorants to cancer-causing flavorings or chemicals like chlorate—which, for the record, messes with the absorption of iodine in your thyroid glands.
No one will ever fully understand why brands do what they shouldn’t. Maybe it’s about cutting costs. But at what cost, right?
We’re back on this topic because we still can’t wrap our heads around how many prestigious brands—spending millions of euros to entertain and win our loyalty—are also poisoning us or lying to us through their products and ad campaigns.
Here’s today’s question: How much will this “tiny” mistake cost Coca-Cola and its so-called “magic formula”?
The brand has been rolling out the slogan “Together Tastes Better” since 2020. We’ve seen countless campaigns promoting happiness and sharing a Coke with loved ones. But now we have to ask… are we supposed to share some chlorate with them too?
Image credit: Coca-Cola
Let me close this quick dive into the topic with one more question: What will weigh more? The PR money spent to make us “forget” this mess and keep buying Coke… or our concern about what we’re putting into our bodies?
I’m writing this because last night, while having dinner with friends—just a few hours after reading this news—the waiter asked what I wanted to drink. Without thinking twice, I said, “Coke Zero, please.” Yep, I drank it, completely ignoring everything I’d just read. Crazy, but true. As true as the Coke you’ll probably drink today or tomorrow.
This wouldn’t be the first time consumers` selective amnesia lets brands off the hook for mistakes that directly affect their loyal fans’ health.
Anyway, let’s see what happens in a few months with Coca-Cola’s next big campaign. Will they address the issue? I doubt it…