Trump: A Branding success story.

Image credit: CityPNG

After decades of politically dividing society, Trump has succeeded by following a path that’s been handed to him on a silver platter.

Despite the already consolidated image of the Republican Party, he managed to shape his own brand by amplifying his often-questioned attributes and fueling the rage of his opponents.

So, putting all criticism aside, let’s analyze some key aspects of Trump as a brand:

His mission is clear: Make America Great Again at any cost, even for Americans. His vision aligns with a corporatocracy where politicians and big corporations are deeply intertwined. The target audience is a polarized middle and lower class, driven by god-like radicalization prospects, while the upper class seeks self-serving policies.

His channels of influence are vast, relying on social media UGC, bots, and ass-licking big media and podcasts to spread his message. The tone of voice he adopts is purposely authoritarian, resonating with his supporters while effectively segregating opponents.

In conclusion, Trump is indeed a love brand for many. Its prominence is the result of a decades-long campaign to divide society.

Now, it remains to be seen whether his speeches and actions can maintain “success” over the next four years. The United States as a brand is also undergoing major changes, from The American Dream to The Massive Deportation.

Only time will tell. For now, the Trump brand is stronger than ever, and the controversy is reignited.

Image credit: The White House