AirPods. Someday, other brands might create a masterpiece like this too.

Image credit: Apple

Another Apple love story between brand and product.

How much money do you have to spend on the new AirPods campaign?

IT DOESN’T MATTER! What matters is how well you invest it.

Plenty of brands have burned through massive budgets on campaigns no one remembers. But investing it wisely and watching people amplify it for free on social media? That’s a whole different game.

Once again, Apple entertains us while showcasing product benefits—this time in over five minutes of pure audiovisual beauty. Sure, Spike Jonze, Pedro Pascal, and all the star power you want. But let’s be real, we’ve seen multi-million-dollar ads before that left us with absolutely nothing.

This is yet another reminder of how crucial the brand is to the product. AirPods 4 are a marvel of technology (or something like that), but so are their commercials.

Check out the link below—five minutes of creativity and pure enjoyment.